#GoPuffPartners

Kings of convenience, Gopuff, were set to launch in London. They knew they had something special to offer. We knew it too. But how could we spread the word across the UK’s most densely populated city in a fiercely competitive sector?

As newcomers to the UK market, GoPuff were drawn to a select few influencers with large followings.

We felt strategically they could do more - brand advocacy stemming from 1000s of smaller creators would be far more effective at creating the repeat visibility the brand craved. 

Meet our #GoPuffPartners

The Hostess

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The Super Parent

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The Vegan

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The Student

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The Foodies

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The Professional

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The Gamer

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The Fitness Fanatic

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For the hostess requiring endless supplies to keep the party going.

For the parent needing nappies in the middle of the night.

For the vegan to indulge in a selection of choice to rival any supermarket.

For the student in need of pick me up to ease the pain of studying.

For the foodies amongst us wanting to make a meal from scratch.

For the working professional that craves convenience.

For the individuals wanting to spend more time gaming & less-time food shopping.

For the Fitness Fanatic following a carefully curated diet.

Meet our #GoPuffPartners

THE HOSTESS

For the hostess requiring endless supplies to keep the party going.

THE SUPER PARENT

For the parent needing nappies in the middle of the night.

THE VEGAN

For the vegan to indulge in a selection of choice to rival any supermarket.

THE STUDENT

For the foodies amongst us wanting to make a meal from scratch.

THE FOODIES

For the foodies amongst us wanting to make a meal from scratch.

THE PROFESSIONAL

For the working professional that craves convenience.

THE GAMER

For the individuals wanting to spend more time gaming & less-time food shopping.

THE FITNESS FANATIC

For the Fitness Fanatic following a carefully curated diet.

Campaign Sentiment

21k audience comments 98% positive sentiment with a focus on brand love and purchase intent.

Our creators documented the journey of orders arriving in less than 15 minutes.

We created a unique fan discount code to entice new users with unbeatable value for money.

Speed

AccessIblity

Value

From groceries to stocking up your cleaning cupboard, we showcased all the GoPuff has to offer.