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The Specialist Influencer Agency for Global Brands

Why Us?

Experts, not just algorithms

When it comes to relationships, strategy and creativity, the best people beat algorithms every time. Our human approach means we are more flexible, more insightful, more creative, more authentic and ultimately, we deliver better results.

End to end campaigns, guaranteed results

We are a full service influencer agency, handling everything from strategy to campaign execution and reporting. Our flexible, bespoke methodology delivers an average 8% engagement rate against the 2% industry benchmark.

Best content solution for global brands

The influencer is now the brand storyteller, production house and publisher rolled into one. We combine an experienced team with the best technology available to create on-demand branded content at scale, and for a fraction of the cost.

Backed by performance data

Working with 1000s of influencers each month means we know what works and what doesn’t. This data grounded insight takes the guesswork out of your campaigns, ensuring your investment goes further.
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Services

Strategy

Most brand campaigns end up buried by algorithms because of a lack of social-first expertise. We make your budget go further by translating your business objectives into effective influencer and social strategies.
  • + Influencer Strategy
  • + Social Media Strategy
  • + Campaign Planning
  • + Consumer Insight Research
  • + Influencer Search & Discovery
  • + Analytics & Reporting
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Influencer Campaigns

We deliver both micro & macro influencer campaigns. Whether you are looking for content and engagement, or distribution at scale, we’ll help you achieve the right balance of influencers in order to make maximum impact.
  • + Brand Awareness
  • + Content Creation
  • + Campaign Activations
  • + Product Launches
  • + Events
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Brand Fan Campaigns

We turn your most active and authentic fans into a community of advocates who reach every corner of social. People buy from other people, and your actual consumers are your biggest asset for driving brand loyalty.
  • + Engagement
  • + Content Creation
  • + Customer Loyalty
  • + Product Gifting
  • + Consumer Insight
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Community Management

We’ll take care of your day to day social channel management across all major platforms, creating content plans, post scheduling and ensuring nothing goes unresponded. If we’re producing the content, we’re the best ones to curate and distribute it.
  • + Post Scheduling
  • + Customer Service
  • + Proactive Engagement
  • + Group Admin
  • + Insights & Reporting
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Paid Social Advertising

From targeted influencer post boosting to always-on social advertising management, our paid team know where to best invest your budget across the entire social landscape and how to get your message in front of the right audience in the most cost-effective way.
  • + Media Planning
  • + Post Boosting
  • + Paid Campaigns
  • + A/B Testing
  • + Analytics & Reporting
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Work

  • Dior

    67 Shades of Dior

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  • Carapelli

    My Carapelli Craft

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  • Deliveroo

    Deliveroo Moments

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  • Bertolli

    The Recipe is Simple

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  • Cornerstone

    Start Your Day Right

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  • Dior

    Dior Brand Fans

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Testimonials
"Buttermilk is a truly unique agency. Their unique industry insight and hands on approach has resulted in cutting edge campaigns across key global markets, with the results consistently surpassing our already ambitious objectives."
Dior Parfums
Global Digital Manager
"Buttermilk understood Bertolli's unique needs in the US market. Their work has improved brand reputation and led to huge upturn in engagement, awareness, and high quality branded content. This has helped strengthen Bertolli's overall market position"
Deoleo
Director of Global Communications

Blog

Here you can find our thoughts on everything influencer marketing related. We share our experiences and ideas on the industry and more. Check back each month for new pieces.
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  • 5 Reasons Why You Should Consider Using Brand Fans in 2020

    This blog will look to the emerging trend of brand fans or ‘nano-influencers, explaining why you should consider leveraging them as part of your 2020 marketing strategy.
    CS
    Nov 2019
    7 min read

  • How to Scale Your Influencer Programme: Agency or Platform?

    Looking to scale your influencer programme? This blog will help with that crucial decision: influencer agency or platform.
    LE
    Nov 2019
    7 min read

  • Why Influencer Marketing Has Flourished in the Beauty Sector

    Are you a beauty brand? This blog will explain why it could be time to consider looking to influencers to propel your marketing efforts forward.
    JR
    Nov 2019
    5 min read

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