Case Study 01.
Campaign: The recipe is simple
Activation: Instagram Posts & Stories
When: Summer 2018
Where: US, Mid-West
Duration: 10 Weeks
THE RECIPE IS SIMPLE
118 ASSETS CREATED
6% ENGAGEMENT RATE
Bertolli was left in crisis mode in the wake of fake news articles that undermined their long-standing commitment to quality. Unsubstantiated studies were reskinned and given a new lease of life in damaging clickbait material.
Drowning out these false claims with positive brand sentiment underpinned our influencer strategy. We identified creators from quality conscious consumer sets such as parents and nutritionists. These influencers delivered quality focused content that rebuilt consumer trust.
We’d love to hear from you. Please reach out to:
© Copyright 2019. Buttermilk Ltd.