Case Study 01.
Client: Bertolli
When: Summer, 2018
Campaign: The recipe is simple
Where: US, Mid West.
Activation: Instagram Posts & Stories
Duration: 10 Weeks
THE RECIPE IS SIMPLE
BERTOLLI
28 INFLUENCERS
118 ASSETS CREATED
1.8m REACHED
490k ENGAGEMENTS
6% ENGAGEMENT RATE
Bertolli was left in crisis mode in the wake of fake news articles that undermined their long-standing commitment to quality. Unsubstantiated studies were reskinned and given a new lease of life in damaging clickbait material.

Drowning out these false claims with positive brand sentiment underpinned our influencer strategy. We identified creators from quality conscious consumer sets such as parents and nutritionists. These influencers delivered quality focused content that rebuilt consumer trust.
Next Case Study
© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
THE RECIPE IS SIMPLE
BERTOLLI
28 INFLUENCERS
118 ASSETS CREATED
1.8m REACHED
490k ENGAGEMENTS
6% ENGAGEMENT RATE
Bertolli was left in crisis mode in the wake of fake news articles that undermined their long-standing commitment to quality. Unsubstantiated studies were reskinned and given a new lease of life in damaging clickbait material.

Drowning out these false claims with positive brand sentiment underpinned our influencer strategy. We identified creators from quality conscious consumer sets such as parents and nutritionists. These influencers delivered quality focused content that rebuilt consumer trust.
Next Case Study
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 01.
Client: Bertolli
When: Summer, 2018
Campaign: The recipe is simple
Where: US, Mid West.
Activation: Instagram Posts & Stories
Duration: 10 Weeks
Case Study 01.
Client: Bertolli
When: Summer, 2018
Campaign: The recipe is simple
Where: US, Mid West.
Activation: Instagram Posts & Stories
Duration: 10 Weeks
THE RECIPE IS SIMPLE
BERTOLLI
28 INFLUENCERS
118 ASSETS CREATED
1.8m REACHED
490k ENGAGEMENTS
6% ENGAGEMENT RATE
Bertolli was left in crisis mode in the wake of fake news articles that undermined their long-standing commitment to quality. Unsubstantiated studies were reskinned and given a new lease of life in damaging clickbait material.

Drowning out these false claims with positive brand sentiment underpinned our influencer strategy. We identified creators from quality conscious consumer sets such as parents and nutritionists. These influencers delivered quality focused content that rebuilt consumer trust.
Next Case Study
© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 01.
Client: Bertolli
When: Summer, 2018
Campaign: The recipe is simple
Where: US, Mid West.
Activation: Instagram Posts & Stories
Duration: 10 Weeks
THE RECIPE IS SIMPLE
BERTOLLI
28 INFLUENCERS
118 ASSETS CREATED
1.8m REACHED
490k ENGAGEMENTS
6% ENGAGEMENT RATE
Bertolli was left in crisis mode in the wake of fake news articles that undermined their long-standing commitment to quality. Unsubstantiated studies were reskinned and given a new lease of life in damaging clickbait material.

Drowning out these false claims with positive brand sentiment underpinned our influencer strategy. We identified creators from quality conscious consumer sets such as parents and nutritionists. These influencers delivered quality focused content that rebuilt consumer trust.
Next Case Study
© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 01.
Client: Bertolli
Campaign: The recipe is simple
Activation: Instagram Posts & Stories
When: Summer 2018
Where: US, Mid-West
Duration: 10 Weeks
BERTOLLI
THE RECIPE IS SIMPLE
28 INFLUENCERS
118 ASSETS CREATED
1.8m REACHED
490k ENGAGEMENTS
6% ENGAGEMENT RATE
Bertolli was left in crisis mode in the wake of fake news articles that undermined their long-standing commitment to quality. Unsubstantiated studies were reskinned and given a new lease of life in damaging clickbait material.

Drowning out these false claims with positive brand sentiment underpinned our influencer strategy. We identified creators from quality conscious consumer sets such as parents and nutritionists. These influencers delivered quality focused content that rebuilt consumer trust.
Next Case Study
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
© Copyright 2019. Buttermilk Ltd.
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