Case Study 02.
Client: Dior
When: November, 2018
Campaign: Backstage LAX
Where: US, California
Activation: Instagram & Point of Sale
Duration: 2 Weeks
BACKSTAGE LAX
DIOR
15 INFLUENCERS
45 ASSETS CREATED
1.2m REACHED
150k ENGAGEMENTS
6% ENGAGEMENT RATE
The hugely successful Dior Backstage was due to be launched at Los Angeles Airport. Driving traffic and awareness of the collection's presence at the duty-free counter was central to the brand's ongoing travel and retail efforts.  

Our team identified an opportunity to collaborate with influencers that often pass through LAX, directing them to create travel inspired content that would encourage frequent flyers to stock up on their makeup essentials at the airport.
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© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 02.
Client: Dior
When: November, 2018
Campaign: Backstage LAX
Where: US, California
Activation: Instagram & Point of Sale
Duration: 2 Weeks
BACKSTAGE LAX
DIOR
15 INFLUENCERS
45 ASSETS CREATED
1.2m REACHED
150k ENGAGEMENTS
6% ENGAGEMENT RATE
The hugely successful Dior Backstage was due to be launched at Los Angeles Airport. Driving traffic and awareness of the collection's presence at the duty-free counter was central to the brand's ongoing travel and retail efforts.  

Our team identified an opportunity to collaborate with influencers that often pass through LAX, directing them to create travel inspired content that would encourage frequent flyers to stock up on their makeup essentials at the airport.
Next Case Study
Previous Case Study
© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
BACKSTAGE LAX
DIOR
15 INFLUENCERS
45 ASSETS CREATED
1.2m REACHED
150k ENGAGEMENTS
6% ENGAGEMENT RATE
The hugely successful Dior Backstage was due to be launched at Los Angeles Airport. Driving traffic and awareness of the collection's presence at the duty-free counter was central to the brand's ongoing travel and retail efforts.  

Our team identified an opportunity to collaborate with influencers that often pass through LAX, directing them to create travel inspired content that would encourage frequent flyers to stock up on their makeup essentials at the airport.
Next Case Study
Previous Case Study
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 02.
Client: Dior
When: November, 2018
Campaign: Backstage LAX
Where: US, California
Activation: Instagram & Point of Sale
Duration: 2 Weeks
Case Study 02.
Client: Dior
Campaign: Backstage LAX
Activation: Instagram & Point of Sale
When: November 2018
Where: US, California
Duration: 2 Weeks
DIOR
BACKSTAGE LAX
15 INFLUENCERS
45 ASSETS CREATED
1.2m REACHED
150k ENGAGEMENTS
6% ENGAGEMENT RATE
The hugely successful Dior Backstage was due to be launched at Los Angeles Airport. Driving traffic and awareness of the collection's presence at the duty-free counter was central to the brand's ongoing travel and retail efforts.  

Our team identified an opportunity to collaborate with influencers that often pass through LAX, directing them to create travel inspired content that would encourage frequent flyers to stock up on their makeup essentials at the airport.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
© Copyright 2019. Buttermilk Ltd.
Next Case Study
Previous Case Study
Case Study 02.
Client: Dior
When: November, 2018
Campaign: Backstage LAX
Where: US, California
Activation: Instagram & Point of Sale
Duration: 2 Weeks
BACKSTAGE LAX
DIOR
15 INFLUENCERS
45 ASSETS CREATED
1.2m REACHED
150k ENGAGEMENTS
6% ENGAGEMENT RATE
The hugely successful Dior Backstage was due to be launched at Los Angeles Airport. Driving traffic and awareness of the collection's presence at the duty-free counter was central to the brand's ongoing travel and retail efforts.  

Our team identified an opportunity to collaborate with influencers that often pass through LAX, directing them to create travel inspired content that would encourage frequent flyers to stock up on their makeup essentials at the airport.
Next Case Study
Previous Case Study
© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
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