Case Study 02.
Campaign: Backstage LAX
Activation: Instagram & Point of Sale
When: November 2018
Where: US, California
Duration: 2 Weeks
45 ASSETS CREATED
6% ENGAGEMENT RATE
The hugely successful Dior Backstage was due to be launched at Los Angeles Airport. Driving traffic and awareness of the collection's presence at the duty-free counter was central to the brand's ongoing travel and retail efforts.
Our team identified an opportunity to collaborate with influencers that often pass through LAX, directing them to create travel inspired content that would encourage frequent flyers to stock up on their makeup essentials at the airport.
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