Case Study 03.
Campaign: Backstage launch
Activation: Instagram & Point of Sale
When: Summer, 2018
Where: US, UK, UAE
Duration: 8 Weeks
220 ASSETS CREATED
13% ENGAGEMENT RATE
Dior wanted to drive global awareness around their much-anticipated launch of the Backstage collection. The brand required high quality, demonstrable content that could be repurposed digitally and at the point of the sale.
To provide consistency with the idea of a launch we collaborated with 47 influencers in a 2-week burst campaign. All the influencers selected had one thing in common; the creative capability to produce beauty inspired video content that would act as a source of interaction at the point of sale.
We’d love to hear from you. Please reach out to:
© Copyright 2019. Buttermilk Ltd.
Previous Case Study