Case Study 04.
Campaign: Family Moments
Activation: Instagram Posts & Stories
When: October, 2017
Where: UK, Nationwide
Duration: 4 Weeks
35 ASSETS CREATED
15% ENGAGEMENT RATE
Mealtime is the daily glue holding the family together. Deliveroo wanted to become a key contributor to this dynamic, providing a diverse selection of high-quality food to be enjoyed and shared with loved ones.
We identified the UK’s leading parent influencers living in key consumer locations. The creators were then given the freedom to order from restaurants that would please the entire family. This autonomy ensured that the content captured genuine family moments to be cherished.
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