Case Study 05.
Client: Deliveroo
When: December, 2017
Campaign: Late Nights
Where: UK, Nationwide
Activation: Instagram Posts & Stories
Duration: 2 Weeks
LATE NIGHTS
DELIVEROO
8 INFLUENCERS
15 ASSETS CREATED
550k REACHED
220k ENGAGEMENTS
21% ENGAGEMENT RATE
Did you know Deliveroo delivers late at night? Alerting users to this initiative and kickstarting word of mouth was key to ensuring consumer engagement with the expanded service.

Our team identified creators that were self-confessed night owls, ranging from freerunners and BMXers to DJs. Collaborating with this eclectic and highly relevant blend of influencers ensured messaging and creative resonance alongside unrivaled consumer engagement.

© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 05.
Client: Deliveroo
When: December, 2017
Campaign: Late Nights
Where: UK, Nationwide
Activation: Instagram Posts & Stories
Duration: 2 Weeks
LATE NIGHTS
DELIVEROO
8 INFLUENCERS
15 ASSETS CREATED
550k REACHED
220k ENGAGEMENTS
21% ENGAGEMENT RATE
Did you know Deliveroo delivers late at night? Alerting users to this initiative and kickstarting word of mouth was key to ensuring consumer engagement with the expanded service.

Our team identified creators that were self-confessed night owls, ranging from freerunners and BMXers to DJs. Collaborating with this eclectic and highly relevant blend of influencers ensured messaging and creative resonance alongside unrivaled consumer engagement.

© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 05.
Client: Deliveroo
When: December, 2017
Campaign: Late Nights
Where: UK, Nationwide
Activation: Instagram Posts & Stories
Duration: 2 Weeks
LATE NIGHTS
DELIVEROO
8 INFLUENCERS
15 ASSETS CREATED
550k REACHED
220k ENGAGEMENTS
21% ENGAGEMENT RATE
Did you know Deliveroo delivers late at night? Alerting users to this initiative and kickstarting word of mouth was key to ensuring consumer engagement with the expanded service.

Our team identified creators that were self-confessed night owls, ranging from freerunners and BMXers to DJs. Collaborating with this eclectic and highly relevant blend of influencers ensured messaging and creative resonance alongside unrivaled consumer engagement.

© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
LATE NIGHTS
DELIVEROO
8 INFLUENCERS
15 ASSETS CREATED
550k REACHED
220k ENGAGEMENTS
21% ENGAGEMENT RATE
Did you know Deliveroo delivers late at night? Alerting users to this initiative and kickstarting word of mouth was key to ensuring consumer engagement with the expanded service.

Our team identified creators that were self-confessed night owls, ranging from freerunners and BMXers to DJs. Collaborating with this eclectic and highly relevant blend of influencers ensured messaging and creative resonance alongside unrivaled consumer engagement.

© Copyright 2019. Buttermilk Ltd.
We’d love to hear from you. Please reach out to:
CONTACT
team@buttermilk.co
Case Study 05.
Client: Deliveroo
When: December, 2017
Campaign: Late Nights
Where: UK, Nationwide
Activation: Instagram Posts & Stories
Duration: 2 Weeks