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Buttermilk Agency achieves on average 4x more engagement per campaign than our closest competitor.
We specialise in activating multiple influencers at one time as part of a campaign. It begins with a clearly defined concept and strategy that is capable of generating an impactful buzz that will elevate your brand. Our experienced team will be there to manage every step of the process, whether it is a paid, gifted or event-based activation.
Influencers are todays visual storytellers. They have the creative capability to produce high quality and cost effective content on demand. We connect clients to our talented pool of creators to meet the appetite for branded and product-centric content that can fuel all tiers of the marketing funnel, ranging from paid to brand owned channels.
Our campaigns come with the option to engage in influencer media boosting. We will identify the best performing assets and give them a renewed life through hyper-targeted paid support. This allows our clients to ‘social proof’ influencer content and then embed it into paid media strategies that continue to amplify campaign results.
Paid Media Boosting
Unlike a platform or talent agency, we are not inhibited by restrictive databases or selective bias. True authenticity and advocacy comes from our unprejudiced selection process. Our team will factor in engagement, audience insight and past performance data alongside creative considerations to ensure your brief finds the influencer it deserves.
We work with leading influencers of all sizes, backgrounds and niches.
Each campaign begins with clearly laid out deliverables and KPI’s to ensure we utilise influencer marketing as a performance based channel.
We have always surpassed our campaign KPI’s. Our unrivalled industry insight ensures we set accurate targets that we guarantee to meet.
We track all key metrics. Upon campaign completion we will provide a full report allowing you to assess influencer performance.
Our influencer work covers every corner of the globe. We’ve collaborated with Dior lovers in China and Taco Bell fans in the UK.
Often your target audience is concentrated in specific locations. Our campaigns can be geo-specific, targeting cities and towns.
We gather all audience insights before working with influencers. This allows us to target based on age, gender and location.
We consistently achieve market-leading results for our campaign work, breaking and setting new industry benchmarks along the way.
Our optimised working processes and proximity to influencers allows us to engage and activate creators at a moments notice.
As one of the first agencies to make use of Instagram stories, we stay ahead of the curve and creatively harness new features.
From influencer discovery to briefing and campaign execution, we will manage every aspect of your influencer campaign.
We will act as an extension of your team, providing a personable service and transparency throughout the collaboration.
Our team can facilitate delivery of product to influencers. This includes everything from packaging to tracking.
Our campign work includes a wide array of content types and styles. Our selected influencers have mastered all forms of content creation from posts, video, polls, stories, carousel, flat-lay, vertical video, long form content and livestreaming.
Our influencers lead the way in all types of content creation.
During a live campaign, our team gathers all content poduced by the influencer and shares these original assets with the brand. This allows them to build a bank of content, ready to reuse at their disposal.
We de-risk campaigns by ensuring chosen influencers go through a rigorous verification process.
With every check in place, we still run a human eye over things. Authenticity is lost if the influencer is working for your close competitor.
Building influencer to brand trust is key. Our campaigns come with an influencer pledge to not engage in any false engagement boosting.
THREE LAYERS OF PROTECTION